At Sports Wise, we’re passionate about supporting athletes and players from all sporting backgrounds. Our goal is to help you build a strong mindset, overcome challenges, and enjoy a happier, more rewarding experience in sport.
We believe true performance starts with great mental well-being. That’s why we work closely with every client, helping you realise your full potential and thrive—no matter your environment or level of play.
Every journey is different, so we design bespoke programmes tailored to your needs and goals. At Sports Wise, it’s all about helping you grow, excel, and succeed—both on and off the field.
Sally White is the founder of Sports Wise and a highly qualified, HCPC registered Sports Psychologist with 20 years of coaching experience. With a deep passion for equestrian activities, she has gained extensive competitive experience and developed a thorough understanding of the demands and responsibilities involved in high-level sports. Over the years, Sally has supported countless clients facing mental challenges, always striving to deliver the highest standard of care and guidance.
Motivated by a commitment to continued learning, Sally returned to her studies and is now a Chartered Sports and Exercise Psychologist with global experience. She works with clients at every level – from grassroots participants to elite athletes – across a wide range of sports, including football, swimming, tennis, squash, cricket, martial arts, equestrian activities, dance, and more. Sally’s approach is rooted in trust, transparency, and practical support for mental well-being, helping each client to thrive both in sport and beyond.
With a strong background and substantial experience in supporting clients facing mental challenges, she is committed to delivering the highest standard of care and assistance to those she works with.
Sally’s credentials reflect her commitment to professional excellence, safety, and the highest standards in sports psychology and coaching.
